Contents
Who We Are
Blubud Store is owned and operated by PINKBUD ORTHOTICS PRIVATE LIMITED, a company incorporated under the Companies Act, 2013, and headquartered at:
SP-106, 12th Street, 1st Main Road, Ambattur Industrial Estate,
Chennai, Tamil Nadu – 600058, India
Email: cc@blubudstore.com · Phone: +91 84280 80100
This Privacy Policy applies to all personal data collected through the Blubud Store website and any associated services, whether you browse, purchase, or contact us.
Information We Collect
We collect information in the following ways:
Information you provide directly
| Data | When collected | Purpose |
|---|---|---|
| Full name | Checkout / order form | Order processing & delivery |
| Delivery address & pin code | Checkout | Shipping your order |
| Phone number | Checkout / contact form | Delivery updates, support |
| Email address | Checkout / contact form | Order confirmation, receipts |
| Payment details | Checkout (via Razorpay) | Processing payment securely |
| Messages / enquiries | Contact form / WhatsApp | Customer support |
Information collected automatically
- Browser & device data: IP address, browser type, operating system, screen resolution.
- Usage data: Pages visited, time spent, referral source, clicks, and scroll depth.
- Cookies & local storage: Session tokens, cart contents, and preference settings.
How We Use Your Information
We use the personal data we collect only for the following purposes:
- Order fulfilment: Processing, packing, shipping, and tracking your orders.
- Communication: Sending order confirmations, dispatch notifications, and delivery updates via email, SMS, or WhatsApp.
- Customer support: Responding to queries, returns, and refund requests.
- Payment processing: Securely processing payments through our payment gateway (Razorpay).
- Website improvement: Analysing usage patterns to improve the website experience.
- Legal compliance: Maintaining records as required by Indian law (GST, consumer protection regulations).
We do not use your data for unsolicited marketing or sell it to third-party advertisers.
Sharing Your Information
We share your personal data only with the following parties, strictly to fulfil your order or operate our services:
- Courier & logistics partners (e.g., Delhivery, DTDC, Blue Dart) — your name, address, and phone number for delivery.
- Payment gateway (Razorpay) — payment details are processed directly on Razorpay's secure platform. We do not store card or UPI credentials.
- SMS / email service providers — for sending order notifications on our behalf.
- Legal authorities — if required by law, court order, or government request.
We never sell, rent, or trade your personal information to any third party for marketing or commercial purposes.
Payment Security
All payment transactions on Blubud Store are processed by Razorpay, a PCI-DSS compliant payment gateway. This means:
- Your card, UPI, or banking credentials are entered directly on Razorpay's encrypted platform — not on our servers.
- We never see, store, or log your full card number, CVV, or net-banking password.
- All transactions use SSL/TLS encryption in transit.
- Razorpay is regulated by the Reserve Bank of India (RBI) and complies with all applicable payment security standards.
For Razorpay's own privacy practices, see razorpay.com/privacy.
Cookies & Tracking
We use cookies and similar technologies to improve your browsing experience:
- Essential cookies: Keep your shopping cart intact and maintain your session. These are required for the site to function.
- Preference cookies: Remember your settings (language, theme) between visits.
- Analytics cookies: Help us understand how visitors use the site so we can improve it. Data is anonymised.
You can disable cookies in your browser settings at any time. Note that disabling essential cookies may affect your ability to complete a purchase.
Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy:
- Order & transaction records: Retained for 7 years as required by Indian tax and accounting laws (GST Act, Income Tax Act).
- Customer support communications: Retained for 2 years after the issue is resolved.
- Website analytics data: Anonymised and retained for up to 12 months.
- Marketing consents: Retained until you withdraw consent or unsubscribe.
When data is no longer needed, we securely delete or anonymise it.
Your Rights
Under India's Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable consumer protection laws, you have the following rights:
Access
Request a copy of the personal data we hold about you.
Correction
Ask us to correct inaccurate or incomplete data.
Deletion
Request deletion of your data, subject to legal retention obligations.
Objection
Object to or restrict processing of your data in certain circumstances.
Portability
Request your data in a structured, commonly used format.
Withdraw Consent
Withdraw marketing consent at any time without affecting prior processing.
To exercise any of these rights, contact us at cc@blubudstore.com. We will respond within 30 days.
Children's Privacy
Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us at cc@blubudstore.com and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Continued use of the Blubud Store website after any update constitutes your acceptance of the revised policy.
Contact Us
For any privacy-related questions, data requests, or concerns, contact our team:
Privacy queries? We're here.
PINKBUD ORTHOTICS PRIVATE LIMITED · Mon – Sat, 9 AM – 6 PM IST